Brand and Sales Coordinator, Ladurée UK
Projects in Pictures
Still wearing two hats in my last position between July 2018 and March 2020 I had great responsabilities in marketing and sales.
My responsabilities were, but not limited to: product development, marketing highlights coordination, PR coordination, promotional events, in-store activation.
I would like to present you some of the projects I have managed and I have been part of.
You will also find below a description of my last role.
Sales Forecast / Window Displays + Merchandising Coordination / Selling prices set with retail managers / Follow up on margin / Liaising with Digital Marketing Coordinator of Instagram Contest
Sales forecast / PR coordination / Pricing and cost price follow up / Liaising with the Digital Marketing Coordinator to create a contest / Send Out to Journalists and Top influencers / Influencer Events with Calligraphy Atelier / Proofread of the Marketing materials
Benchmarking and competitors analysis / Creation of a details brief to Pastry team with focus on cost price / Tasting / Follow up with Quality Department for allergens and photoshoot / Labels creation / Send out to journalists / send out to VIP clients / data analysis
Sales forecast liaising with retail managers / purchasing managers and the Head of Sales and Marketing / follow up on cost price / margin and selling price, coordination of the visual merchandising / retail team training of the whole range / coordination of marketing materials (brochures, flyers) / ensuring digital campaign was adapted to UK / sales and turnover analysis versus last year and recommandation for next year
Creation brief with store manager and marketing team / Sales forecast / Follow up on design / Follow up on cost price, margin and selling price / Liaising with Burlington Arcade on communication / Communication with PR agency / Photoshoot
Partnership with the French Club Petit Pierrot to celebrate Halloween and to reconnect with the French community /Communication Strategy / Follow up on the Press Release with PR agency and the Club / Liaising with Harrods Event Team and Health and Safety Team / purchasing props for kids / Influencer communication / Sales analysis
CAPCO organised for the very first time an ice cream festival and Ladurée was proud to be part of. Sales forecast and liaising with Covent Garden retail manager / making sure staff was allocated / Staff training / laising with PR agency to promote the event / liaising with Digital Marketing Manager of Capco and Ladurée / Communication material (PLV) / Daily Follow up on sales
Liaising with Executive Chef for the AT offer / Press Release coordination with PR agency / Photoshoot / Communication on Social Media platforms
Partnership with Mini Harrods offering a master class to kids. Liaising with Mini Harrods team / Liaising with Head Pastry Chef to create activities / Liaising with Ladurée Harrods General Manager / Creation of Mini Chef Kit (kids Apron + Chef's Hat) / Roadmap of the event
July 2018 - March 2020
Brand and Sales Coordinator, Ladurée UK
Marketing coordination
Sales team support (POS) and training
Managing the coordination and implementation of the global marketing plan in the UK (product launches, pricing, promotion, visual merchandising, forecast)
Supporting new store launches and local marketing plans
Performing analysis of retail marketing highlights based on sales figures and feedback from consumers
Organisation of marketing events and in-store activations and liaise with all necessary suppliers/internal stakeholders
Product development for the UK market - NDP
Benchmarking and initial brief
Management of the Marketing Mix (price, promotion, placement, product, packaging)
Monitoring performance based on sales and customer’s feedback
Sales coordination
Achieved a sales level of 40% over total generated turnover in the department
Increased business with existing clients introducing new services and products
Converted prospects into sales
Improved processes and implemented easier practices for customer orders
PR coordination
Press Release coordination and promotion
Main point of contact with the PR agency
Small to medium scale events to improve awareness of the brand